Ireland launches “What does food safety mean to you?” campaign on Twitter

The Food Safety Authority of Ireland (FSAI) launched a food safety awareness campaign on Twitter in the occasion of the World Food Safety Day. Starting on May 31, the campaign highlighted quotes from a variety of stakeholders who answered the question “What does food safety mean to you?”

“Food safety is the building blocks for what makes our world-class and pioneering sector so great,” said Charlie McConalogue TD., Minister for Agriculture, Food and the Marine. “From our committed farmers to our innovative processors, food safety is at the centre of everything we do.”

The campaign ran for the entire week leading up to June 7 with answers to the question posted every day by the Twitter handle @FSAIinfo.

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World Food Safety Day campaign: https://twitter.com/FSAIinfo/status/1401071626259677185?s=20

The Food Safety Authority of Ireland (FSAI) on Twitter: https://twitter.com/FSAIinfo