An avatar unveiled in Brazil for World Food Safety Day
A 7 June 2020 World Food Safety Day campaign delivered many communication and dissemination tools, enabling several companies in the food supply chain, open during the pandemic, to share the message in a clear and playful way.
An example of this is demonstrated by the activities coordinated by the Dr Adriana Abud, who works together with other professionals specialized in Safety Food to promote the Culture of Food Safety in companies. For 30 days, several calls were made, materials were sent by e-mail, World Food Safety Day messages were diligently posted on social media.
A distinct factor was an avatar personalized with the World Food Safety Day visual identity and campaign theme, which visited different locations, engaging with employees, entrepreneurs and consumers.
Supermarket stores and the spice and frozen food industries received the campaign. All are located in 16 cities in the State of São Paulo, the most populous in Brazil. Thus, reaching 9,500 employees and up to 3 million customers.
Employee involvement helped to achieve the objective of promoting: Food Safety is everyone's responsibility.
Read more about the company behind this initiative: www.ouvidoriaalimentar.com.br
See how the avatar was made on TikTok
@monisicalamariMeu talento, dom que Deus me deu! ##pedacinhodocoracao ##pedacinhoarte ##artesanato ##bonecas ##personalizadas
♬ Please Don't Go(Snap Your Life) - Joel Adams
At the heart of the Codex mandate are the core values of collaboration, inclusiveness, consensus building and transparency. Governmental and non-governmental, public and private organizations alike play a vital role in ensuring Codex texts are of the highest quality and based on sound science.
Codex would have little authority in the field of international standard setting if it did not welcome and acknowledge the valuable contributions made by observers. Expert technical bodies, industry and consumer associations
contribute to the standard-setting process in a spirit of openness, collaboration and transparency.
Intergovernmental organizations (IGOs) and international non-governmental organizations (NGOs) can apply for observer status in Codex in order to attend and put forward their views at every stage of the standard-setting process.
Current Codex Alimentarius Commission
An avatar unveiled in Brazil for World Food Safety Day
A 7 June 2020 World Food Safety Day campaign delivered many communication and dissemination tools, enabling several companies in the food supply chain, open during the pandemic, to share the message in a clear and playful way.
An example of this is demonstrated by the activities coordinated by the Dr Adriana Abud, who works together with other professionals specialized in Safety Food to promote the Culture of Food Safety in companies. For 30 days, several calls were made, materials were sent by e-mail, World Food Safety Day messages were diligently posted on social media.
A distinct factor was an avatar personalized with the World Food Safety Day visual identity and campaign theme, which visited different locations, engaging with employees, entrepreneurs and consumers.
Supermarket stores and the spice and frozen food industries received the campaign. All are located in 16 cities in the State of São Paulo, the most populous in Brazil. Thus, reaching 9,500 employees and up to 3 million customers.
Employee involvement helped to achieve the objective of promoting: Food Safety is everyone's responsibility.
Read more about the company behind this initiative: www.ouvidoriaalimentar.com.br
See how the avatar was made on TikTok
@monisicalamariMeu talento, dom que Deus me deu! ##pedacinhodocoracao ##pedacinhoarte ##artesanato ##bonecas ##personalizadas
♬ Please Don't Go(Snap Your Life) - Joel Adams
Codex and Observer
around the world since ancient times.
We might not always know where it comes from,
but we expect it to be available, safe and of good quality.
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